AI coaching and experimentation lab Live
Level Up Basketball
Level Up Basketball combines training content, AI coaching, assessments, and progress workflows while serving as our search and publishing test environment.
- 500K
- users across the training product
- 15K
- monthly active users
- +20%
- reported monthly organic growth
The live consumer product where Factory search and publishing tools are proven.
The product is retained as evidence of a complete AI-native workflow: a defined input, structured processing, a usable output, cloud operations, and real distribution.
- AI workout plans and coaching guidance
- Skill assessments and personalized progression
- Mobile-first training and progress workflows
- Production search, content, and social-publishing experiments
A complete path from user intent to delivered result.
Each step has a clear purpose and observable output.
Generate a structured training path
Guide practice with focused content
Measure progress and improve recommendations
Built as an operating product, not a disconnected demo.
The stack reflects the product's specific needs while staying inside the Factory's GCP, observability, release, and ownership standards.
SYSTEMS USED
- Astro marketing
- AI coaching
- Firebase
- GCP
- Search Console
- GA4