Team — Level Up App Factory

Co-founders

CEO · 50%

Eugene Lisovskiy

Ex CEO of MAPS.ME with 150M users, ex CMO of LITRES.com, and founder of Level Up Basketball with 500K users. Leads product direction, consumer growth, AI-native operations, and fundraising.

CTO · 50%

Danil Kozyatnikov

Product and engineering leader, Director of Product at TraceAir, former CTO / first engineer at Vitagene, former Snap and Meta, and serial founder. Leads technical product depth and engineering execution.

150M

users at MAPS.ME (CEO)

80x

user growth at LitRes (CMO)

$15M

LitRes ARR reached from $50K MRR

$100M

LitRes annual revenue today

Professional Timeline

2026 – Present

Co-founder & CEO

Level Up App Factory

Building an AI-native app factory with about 100 AI execution contexts, a Selection Engine tracking 934 researched ideas, Level Up Basketball as flagship consumer proof, and DoItFor.Life as the current managed OpenClaw wedge.

2020 – 2024

3x Founder

Basketball Training · EdTech · AI Tools

Founded ventures across sports tech, education, and AI. Built Level Up Basketball and learned the hard parts of consumer acquisition, retention, and coaching behavior.

2017 – 2020

CEO

MAPS.ME

Led the world's most popular offline maps app with 150M users. Managed a global team, navigated acquisition, and scaled infrastructure to handle massive global traffic.

2011 – 2017

CMO / CPO

LitRes (Russia's Largest eBook Platform)

Helped grow the business from roughly $50K MRR to $15M ARR with a data-driven marketing engine. LitRes is now a $100M annual revenue company.

2005 – 2011

Physics Engineer

Moscow Power Engineering Institute (Technical University)

Studied Radio Physics with specialization in Biotechnical and Medical Systems. Engineering-first mindset that still drives product development today.

Why We Win

Balanced co-founder team. Eugene leads product, growth, fundraising, and market selection. Danil leads technical product depth and engineering execution.
Consumer scale experience. Eugene helped MAPS.ME reach 150M users and grew LitRes from $50K MRR to $15M ARR during his growth leadership.
Technical product depth. Danil brings product and engineering leadership from TraceAir, Vitagene, Snap, and Meta.
Distribution edge. The team combines funnels, paid acquisition, creative testing, product architecture, and unit economics.
AI-native execution. The factory coordinates about 100 AI execution contexts across research, engineering, QA, deployment, ads, and investor materials.
Selection discipline. Every shipped, paused, or scaled product improves the next decision.

Publications & Press

How Innovators Are Using Gamification to Appeal to Gen Z VentureBeat
Community Is the Core of Everything; It Inspires Growth HackerNoon
Great Products Need Game-Style Motivators to Encourage Engagement iTech Post
Technical Writing & Startup Insights Medium

Co-founder-led, AI-Native Team

Level Up Factory runs as a small co-founder team with a large agent workforce. Eugene owns growth, product direction, and fundraising. Danil owns technical product depth. Agents handle structured execution through product-specific environments and DoneCo reporting.

Co-founders

Strategy, product, engineering, growth, and final approvals.

~100 AI Contexts

Research, code, QA, deployment, support, ads, and investor material workflows.

Product Environments

Each product gets dedicated infrastructure, Paperclip tasks, and an orchestrator agent.

DoneCo

Internal dashboard where humans and agents report progress, blockers, metrics, and decisions.

Current Operating Focus

Product + infra

Research + selection

Ads + growth tests

Current burn is kept lean while DoItFor.Life onboarding and Q3 monetization are prepared.

Get in Touch

Eugene LinkedIn · Danil LinkedIn

Co-founder team for Level Up Factory