Eugene Lisovskiy
Former CEO of MAPS.ME with 150M users, former CMO/CPO of LitRes, and founder of Level Up Basketball. Eugene leads client strategy, product direction, growth systems, search operations, and commercial decisions.
LINKEDIN CO-FOUNDER TEAM
Consumer growth, technical product depth, and an AI-native operating system.
Eugene Lisovskiy and Danil Kozyatnikov lead strategy, product, engineering, growth, and final approvals. Specialized agents execute through governed client and product environments.
- 150M
- MAPS.ME users under Eugene's leadership
- 80x
- reported LitRes user growth
- $15M
- LitRes ARR reached from early MRR
- 500K
- Level Up Basketball users
Balanced ownership across growth and engineering.
Client systems benefit from having product, distribution, infrastructure, and operating decisions made together.
Danil Kozyatnikov
Product and engineering leader, Director of Product at TraceAir, former CTO and first engineer at Vitagene, former Snap and Meta, and serial founder. Danil leads technical product depth and engineering execution.
LINKEDINScale, distribution, and product work across multiple technology cycles.
The Factory combines long-term technical experience with the practical work of acquisition, monetization, infrastructure, and customer operations.
- Founder and AI-native operator
Built Level Up Basketball and the systems now used for AI-native products, research, search operations, and client delivery.
- CEO, MAPS.ME
Led a global offline maps product serving 150M users and the team operating it at consumer scale.
- CMO / CPO, LitRes
Helped grow the business from roughly $50K MRR to $15M ARR through product and data-driven marketing.
- TraceAir, Vitagene, Snap, Meta, and founder roles
Danil's product and engineering background anchors the technical architecture and implementation side of the team.
A search operating system began as an internal need.
Level Up Basketball needed organic growth and a multilingual website, but the existing Webflow workflow was becoming too manual and too expensive to operate.
We moved the site to an Astro-based, source-controlled publishing system and began the search operating loop in the same week: technical checks, structured content, internal links, release controls, and measurement.
The first working migration took about two hours. The complete cutover took one day for roughly 300 pages and 13 language versions. That speed was possible because this was our own first-party property with direct access, known content, and a tightly scoped decision. It is not a promise for a client migration.
Founder-reported, first-party implementation account for Level Up Basketball. The Astro migration is recorded in the Factory source history on July 13, 2026; this timeline is not a comparable client estimate or a traffic-performance claim.
The result became the origin of the AI SEO/SAO Agent: a client-owned system that makes search work inspectable, repeatable, and measurable instead of leaving it as a collection of prompts or one-off tasks.
For the first published 30-day comparison, Level Up Basketball recorded +211% Search Console clicks, +148% Search Console impressions, and +56% GA4 organic sessions. These are first-party observations, not a guarantee or proof that one change caused all growth.
Consulting systems first.
The team is focused on AI SEO/SAO agent installation, paid acquisition and ad operations, social media operations, and client-requested AI products.
Search
Astro migrations, technical search, structured content, measurement, and agent-operated publishing.
Paid acquisition
Campaign planning, ad generation, deployment, measurement, and managed improvement loops.
Social operations
Governed content preparation and supported publishing workflows across major media platforms.